CESAFI

The Organization

CESAFI — the Cebu Schools Athletic Foundation Inc. — is the largest collegiate sports organization in Cebu, overseeing athletic competitions across dozens of member schools and thousands of student-athletes every season.

I joined as an OJT student during the 2022 athletic season, embedded across three teams: the design team, the live event production crew, and the marketing department. This experience put my Multimedia Arts background to full use across disciplines I rarely get to combine.

Leading Visual Direction

As the Lead Graphic Designer, I was responsible for the visual output that CESAFI put in front of thousands of fans, athletes, and partners across the entire season.

• Led visual direction and developed a cohesive branding system used across all league materials and game-day content.
• Directed fellow student designers, reviewing output and ensuring consistent, high-quality execution across digital platforms.
• Streamlined content production by building reusable asset templates and structured design workflows — reducing turnaround time on recurring deliverables.
• Produced game-day graphics, social media content, event posters, and print collateral throughout the season.

Live Event Coverage

Beyond design, I was part of the live production crew during game days — stationed on the floor alongside camera operators, switching technicians, and broadcast coordinators.

• Operated live cameras during CESAFI game broadcasts, capturing in-action footage under real-time event conditions.
• Assisted as a switcher operator — cutting between camera feeds during live coverage of games and ceremonies.
• Worked as the event photographer, documenting key moments, athlete portraits, and behind-the-scenes production for the season archive.

Sponsorship & Growth

I was also part of the marketing team, handling outreach to potential sponsors and building the materials needed to close partnerships for the season.

• Reached out to local and regional businesses on behalf of CESAFI to establish sponsorship partnerships.
• Created pitch decks and sponsorship proposals used in meetings with potential sponsors.
• Contributed to acquiring at least 10 sponsors for the 2022 CESAFI season.

What I Learned

CESAFI was one of the most demanding and rewarding OJT experiences I've had — because I wasn't limited to a single lane. Jumping between design, production, and marketing in a live events environment pushed me to be adaptive, fast, and communicative.